THE CHANGING ECONOMY AND OPPORTUNITIES FOR THE YOUTH
A new India is emerging. This is an India with an ascending economic trajectory, rising foreign exchange reserves, global recognition for our technological competence, and about 20 million people of Indian origin abroad.
The business process outsourcing or BPO market includes a wide range of services such as design, architecture, management, legal services, accounting and drug development.
Quietly but with breathtaking speed, India and its millions of world-class engineering, business and medical graduates are becoming enmeshed in America's New Economy in ways most of us barely imagine.
Business Week, 8 th December 20041 India ranks high in areas such as quality of work, linguistic capabilities and work ethics. Our experience with English in education and in our own communication gives us an edge, although other countries are now bridging the gap by undertaking the teaching of English on a large scale.
Teachers of English for communication now speak of two types of working English. One is the familiar type of communication between other professionals and workers within the same line of work - for example, engineering, science and the medical profession.
The new need is for a second type of working English, where the communication is with people who are not members of the trade or profession themselves. This is a consequence of the growth of the service industries and the numbers of employees now required to project a corporate image in their dealings with the public. Many employers insist on particular ways of addressing and talking to clients and customers, since this language has become an integral part of the service offered.
You may be familiar already with the style of communication, in person or over the telephone, of personnel from fast food outlets, banks or financial institutions, or advertisers and sales promoters.
What this means is that we need to learn a variety of language styles, to service a range of corporate roles and identities and be usable for both team work and service interactions with the public.
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