Euphemism
This is a Greek word and its literal meaning is "to speak well". In day-to-day life we have to refer to several things and ideas which might be terrifying, or offensive or disagreeable according to our social norms. So, to refer to them we use a term which is vague or less direct.
The most common examples are the phrases that we use for death. Instead of saying "the man died yesterday" we say "the man passed away yesterday". An insurance agent will always say "if something happens to."
0 Comments